In case you own a tanning salon, you will need to put in a lot of effort to ensure that it is run well. You would have put a lot of energy into setting up your salon, starting with acquiring the physical infrastructure of the place. You will also have to get the right people to work for you so that your customers are satisfied.
All your investments will have to be looked after properly so that you make the best use of them. The best way you can do this is by investing in software salon systems that will help you manage all your resources effectively.
For efficient running of your business, follow the following guidelines;
Let customers be aware of what services you offer
Make sure customers know exactly what you have to offer so they can decide it is the right facility for them. Only advertising your business isn’t enough due to the amount of competition that is out there.
These are the things that are going to get customers to come in. The commonly committed mistake is being too broad advertising your business. For instance, you can say you offer a full-service tanning salon. This is too general and cannot inform potential customers of your agenda.
The more detailed you can be with your tanning salon marketing the more customers will be motivated to come in. They will see something that fills a need they have at the time. For instance, there are many potential customers out there who wish they could get a tan, but they are either white or red. When they see your advertisement for sunless tanning that can give them a look they want they will be very motivated to check into it further.
Offer convenience to customers
It is important that your tanning salon offers prospective clients the convenience that they are looking for. One way you can do this is by providing extended hours during the busy times of the year. Not everyone can get into a tanning salon between the hours of 8 am and 5 pm. You may lose more clients if you don’t open your doors sooner and stay open later than that.
Offer effective tanning in the morning hours
It is great if you can offer tanning services from early morning for those who wish to tan before work. If you can be open into the evening for those that work late and even on Saturday, you are going to generate business. Make that information known so that they don’t have to call around to check. Chances are the customers are going to go where they don’t have to do too much additional work to set it all up.
Personalize your services
Personalized service is something that customers enjoy. It doesn’t matter what type of service they are seeking. You have an advantage over the competition when it comes to your previous customers. You can just send them a postcard or a letter. This can be a great way to advertise your business.
This type of marketing needs to be more personal, though. In fact, you should start it by telling them how much you appreciate them being a customer. Let them know you would like it if they start coming in again to tan. As an added incentive you can offer them a discount for a limited period. Keep in mind they have other advertisements they are exposed to for tanning so give them a push to come to your direction.
Employ original marketing ploys
You should come up with innovative marketing ploys to encourage customers to tan at your business. You want to stay very busy so that you can generate as much profit as possible. This additional income will be needed to get you through the low seasons of the year in this kind of business. You should go out there and encourage customers to see what you have to offer instead of relaxing and waiting for them.