Chances are the customers are going to go where they don't have to do too much additional work to set it all up. Personalize your services Personalized service is something that customers enjoy. It doesn't matter what type of service they are seeking. You have an advantage over the competition when it comes to your previous customers. You can just send them a postcard or a letter. This can be a great way to advertise your business. This type of marketing needs to be more personal, though. In fact, you should start it by telling them how much you appreciate them being a customer.
Keep in mind they have other advertisements they are exposed to for tanning so give them a push to come to your direction. Employ original marketing ploys You should come up with innovative marketing ploys to encourage customers to tan at your business